Energy Star Education - Window & Door Magazine
January 28, 2015
Dealers work to train sales teams, homeowners as new guidelines take effect... by Emily Kay Thompson, Editor Window & Door Magazine
FEATURE ARTICLE | Energy Efficiency For many dealers across the country, getting up to speed on the Energy Star v6.0 specification will be among their New Year’s resolutions. As of January 1, 2015, manufacturers must use the v6.0 product specification when labeling products for the North-Central, South-Central, and/or Southern Climate Zones. Manufacturers may continue to use the v5.0 product specification for the Northern Zone until January 1, 2016. For dealers, the education of their sales teams—and customers—will be crucial to a successful transition.
Energy Star v6.0 will impact some dealers more than others, according to Scott Thurber, vice president of Associated Building Supply, Inc. “It depends on the business model, the target audience, and what niche you’re after,” he says. “It is probably much more important in the remodel/retrofit market than it is for specialty/high-end that sells product solutions based on aesthetics.”
“Manufacturers give you tools and horse power when it comes time to talk energy,” Thurber says of his suppliers. For example, he says that Jeld-Wen’s architectural consultants put on training seminars and, “from a marketing standpoint, they provide a lot of materials.”